Footprint Capital (“Footprint”) was pleased to act as the exclusive buy-side advisor to Midwest Investments, LLC (“Midwest” or the “Company”) in the acquisition of Westpro Power Systems, LLC (“Westpro”). Westpro owned the rights to the Westinghouse brand name in the small generator market. Acquiring Westpro met Midwest Investment’s strategic plan to grow and diversify its product offering. Footprint led the negotiations with Chinese-owned Westpro and coordinated efforts necessary to close the transaction.
Midwest Investments operates Midwest Equipment Sales, LLC, which sells and distributes replacement parts for compact track loaders, excavators, and skid steer machines. The company works directly with individual users as well as dealers selling tracks, tires, and undercarriage parts. In addition, the company sells ClimateRight® portable HVAC systems and now Westinghouse portable generators. For more information, visit: www.mwesales.com and www.westinghouseportablepower.com.
Based in Pewaukee, Wisconsin, Westpro was created to sell and distribute Westinghouse generators. Westpro maintained the exclusive distribution and brand rights for small Westinghouse generators. The company distributed products through Home Depot, Lowe’s, Costco, Ace Hardware, as well as direct to end users. For more information, visit: www.westpropower.com.
Footprint is a boutique investment bank focused on advising owners and operators of privately held companies in the middle market. Footprint’s services include sell-side and buy-side merger and acquisition advisory, ownership transition planning, capital raising, and strategic management consulting.